Why Your Small Business Strategy Needs a Coach

Can you play a great game winning in your business without a small business strategy? When you watch a great football game, it is clear that the coaches had a strategy behind the players’ performance. Such a strategy produces great results and many times generates the winning solution. Taking the same approach to your business and developing your small business strategy will do just the same.A small business strategy will address your resources, your market, but most than anything else, it will address your personal goals. Take two different business owners in the same industry with similar market conditions. They both may have different business models and different results, yet both may feel successful. The basis for that situation is clear: success is in the eyes of the beholder. Your success is aligned with your goals. It may sound plain, unsophisticated, and even boring, but spending time to clarify your goals does pay off. When was the last time you took a look at your business objectives?Are you playing a small game?High performance strategy comes from being able to see the big picture. Many times as a small owner, you find yourself overwhelmed with the many hats that you wear. Since you threw yourself into the business with all your heart, there was never enough time to think strategically. Working with a professional to develop your small business strategy would provide you with the perspective you simply cannot inhabit when you are inundated with many tasks. The time you spend on one specific aspect of your business may take care of the current fire that you are fighting. However, when you invest that same amount of time in your small business strategy, you can reduce or even totally eliminate fires in the future. If you want to win your game, work with a business coach…just like a sports team looks to a coach to perform at its peak.